This was a seven-week project that was about creating a London-based food brand. The aim for my brand, Ahsum, was to provide healthy eating and create a social aspect for young people (16-28), where people can come together to share small portions amongst family and friends.
I came up with three outcomes for the brand:
Loyalty Card/App: getting consumers involved by collecting points for rewards and being updated through the app.-
Takeaway Box: a unique design that refers to the functions of bamboo baskets and how it is shape to stacked and contain the steam for each food taken out.
Takeaway Menu: a perfectly shaped menu that comes with the takeaway box.
This was a five-week project that involved around Green Week and how to come up with solutions for waste & recycling. My client was Love Food Hate Waste (LFHW) who works with communities to help people to waste less food.
My main concept was to design an app for LFHW that notifies people when food is expiring from their fridge/ freeze. This encourages people to be more organised and reduce food waste.
Additional features in the app include:
Portion Guide: where users are given estimates on the amount to buy, which avoids over spending.
Recipe Generator: where it can also generate meal plans based on what you have left in your fridge/freezer.
This was a group project where we had to create and produce a student guide. We decided among the idea where students can compare supermarkets for the cheapest prices on a particular product. This is ideal for students on a budget where they also get a section to include notes to calculate their prices.
This was a project based around the human body where I went on to explore the idea of the nervous system. I wanted to come up with a simplified design that indicates a clear rendition of this complex function, by creating an infographic outcome.
Everything is about vibration and balance. Every cell in our body, every thought and mental state vibrates and has an optimum frequency. Each Solfeggio tone is comprised of a frequency required to balance your energy and keep your body, mind and spirit in perfect harmony.
Here is my visual interpretation of Solfeggio frequencies. Each outcome has its own complex structure to convey the different ways each level of frequency can affect us. Although the colours from the overall composition reflects the journey of each tone, creating a sense of rhythm by exploring repetition.
My brief was to come up with an inventive and innovative publicity campaign for my local theatre to excite the public’s imagination about its new and controversial RSC Shakespeare production. The theatre wants to attract a wider, more diverse audience to come to the theatre to see it. I have been commissioned by the Theatre to promote this new and extraordinary production.
I decided to come up with an alternative twist to the popular ‘Romeo and Juliet’ play. Influenced by the ‘West Side Story’, the scenario is among dance and how two different styles of dance come together.
By creating four outcomes such as a poster, flyer, laser-cut ticket and a oystercard holder – it will help to promote this production to its audience. I wanted to pick this particular situation to attract a wider audience between 10-30 year old. In addition it can encourage the youth to get involved with their local theatre.
Screen-printed & Letterpress printed on A2 (594 x 420 mm)
Typology is the classification of things according to their characteristics. You can see it in use when dividing culture by races or when naming buildings in urban spaces.
According to Ian Noble in Visual Research – A Introduction to Research Methodologies in Graphic Design,
“Typology –The study and interpretation of types – for instance, a person, thing or event that serves as an illustration or is symbolic or characteristic of something. The phrase also relates to the organisation of types and their classifications for the purpose of analysis”
I was required to create a classification system using text, typography and images. Through research, I had to find objects, people, systems, networks, communities or anything that I can justify that exists in a group. However, it cannot be predefined, and is therefore in need of classification.
The idea behind Twitter Acronyms was to select common slang used around social networks and see whether I could create an alphabet. The use of overlapping was a way to construct this typology together and have its own definition. I decided to take my ideas through screen-printing and letterpress which were then printed on A2 (594 x 420 mm).
I was asked to produce a sensational fictional narrative sequence. The aim was to create one design in which tells its own narrative. The transparent layers reflects the incoming disaster over the iconic buildings of London. Doomsday appears with a definition under the silhouette of the debris. This shows the end sequence of my outcome. I went through the process of screen-printing as I felt it was the best way to display my idea.
The ‘Cabinet of Curiosities’ was originally a personal collection of things of wonder (the cabinets were also referred to as ‘Wunderkammer’ - or Cabinet of Wonders).These cabinets reached the peak of their popularity in the 17th Century; they were the personal and often idiosyncratic collections of individual, wealthy owners and contained both natural and man-made objects.
Looking at another perspective, the White House is filled with curiosities. Throughout its history, its power decides not only its own country future but also the rest of the world. Following on from the 9/11 attacks, I found many interesting conspiracies in which combines the elements of curiosity.
With many wonders in what goes on in the White House, I wanted an effect where it is not all white and polished. By laser-cutting a replica using illustrator for the design, I created an embossed White House with parts of the plywood for texture.